The UK bridal market has grown by 20pc over the past five years and now represents a £128m market, according to a new report by consumer analysts Mintel.
It is one of the few areas of retail to generally escape the High Street chain, find-one-in-every-town trend.
So how are specialist wedding shops on your patch faring? Is there a family-run store which has been passed down the generations and staying strong against the economic downturn?