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Colourful Chester spectacle based on Hindu festival of love

Published date: 05 August 2014 |
Published by: Staff reporter
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ABOUT 1,200 people took part in the Cheshire leg of the world’s most colourful 5km run – Run or Dye.

Seeking inspiration from the Hindu festival of Holi, the event saw competitors pelted with multi-coloured dye as they walked, ran or danced around the course at Cholmondeley Castle, near Chester.

The dye-shooters were volunteers using safe, eco-friendly, plant-based cornstarch dye.

The event ended with the Dye Festival as a DJ took to the stage and participants partied with even more paint.

Run or Dye takes place in 150 cities around the world and is making a splash in the UK in a big way this year, with at least eight more events planned and more planned for 2015.

Jake Ackerman, founder and ceo of Run or Dye, said: “We are delighted so many people have participated in the race. Run or Dye’s first year in the UK is proving to be a huge success and we look forward to welcoming even more people to get involved next year.”

During the Holi Festival, people gather, sing, dance, play, chase and colour one another with powder to celebrate the triumph of good over bad, bridge social gaps and renew ‘sweet’ relationships.

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