THE festive sound of jingle bells can be heard throughout the streets of Chester after shoppers were recruited to an anti-crime campaign.
Small bells, which clip on to purses and wallets and act as a warning signal to would-be thieves, have been given out as part of a scheme in Northgate Street, organised by Chester Against Business Crime and funded by city centre councillor Samantha Dixon from her member budget.
On hand to distribute the bells were representatives from Cheshire Police, the community safety wardens, police community support officers and the Cheshire West and Chester Council locality team.
Cllr Dixon said: “I was involved in this popular initiative last year and it proved to be very effective.
“The bells can easily be attached and give shoppers that extra peace of mind as they go out and about.” Chester Against Business Crime was established in 2005 and links the business community to the police and other partners in the city to help reduce crime and anti-social behaviour.
Lisa Shannon, of Chester Against Business Crime, said: “We have launched the ‘jingle bells’ initiative again this year as it an extremely popular and effective way of giving shoppers the tools to stay one step ahead of crime.
“It also helps to reassure the community that we are working together and taking lots of positive steps to keep Chester a safe place to work and shop.”