ORGANISERS of the revamped Christmas market in Chester have added some extra sparkle to the festive attraction.
Visitors will be able to sip Champagne Lanson from the centrepiece White Label bar when the market opens on November 21.
There will also be a selection of beers, wines and spirits in addition to traditional hot drinks to keep shoppers warm whilst they enjoy the market, which closes on December 21.
The market will feature 40 traditional wooden chalets in Town Hall Square selling crafts, clothing, jewellery, giftware and food and drink.
Anna Roberts, from Marketing Cheshire, who are organising the market, said: “We are delighted to be featuring the exciting new Lanson White Label to create a truly special seasonal event this year.
“Visitors will be able to enjoy a glass of their unique champagne as part of Chester’s new festive experience.”
Laura Mitchell, regional key account manager for Champagne Lanson, said: ‘We are thrilled to be part of this brand new event in the heart of Chester, which is a great heritage city to visit at any time of year and looks absolutely magical with its sparkling seasonal decorations.
“We look forward to sharing the delights of Lanson White Label with visitors to the Christmas market. Our champagnes will certainly add a taste of distinction to the event and give everyone a great start to the festive celebrations.”
Marketing Cheshire are working with Cheshire West and Chester Council as part of the wider festive programme in the city which will hopefully attract visitors and boost trade.
Last year the Christmas market and festive celebrations in Chester came in for criticism for being dull prompting the revamp.
A full entertainment programme featuring community groups, street performers, schools, brass bands and choirs is planned to complement the new market.
Other festive attractions include Lantern Magic at Chester Zoo, the new Winter Wonderland at Chester Racecourse, the Christmas programme at Chester Cathedral, the light switch-on and parade on November 21 and the traditional Winter Watch and the Roman Saturnalia parades.