A GARAGE owner has become the star of an advertising campaign aimed at independent garages throughout the UK.
Dave Morris, who runs Sandy Lane Garage in Boughton, has been chosen as the face of the new marketing campaign from automotive manufacturer Delphi.
The ‘Stop With Delphi’ campaign aims to highlight how technicians can be superheroes by fitting quality brakes and protecting the safety of their customers.
Dave and his garage have appeared in adverts within leading motoring publications that are read by thousands of garage workers and trade suppliers.
He has also featured in brochures, mailshots and the social media and his face will feature on a van visiting thousands of garages across the UK.
Dave admits being the face of the campaign took some getting used to.
He said: “Whenever I opened one of the trade magazines I would see the advert inside.
“Seeing me and my garage so often was odd at first but I have got used to it now.”
Delphi chose Dave and his garage after a recommendation from parts distributor CES UK, which is based on Bumpers Lane in Chester.
Melanie Warburton, marketing director of CES UK, said: “Having supplied parts to Sandy Lane Garage for many years we know it is an incredibly well run, professional garage.
“When it comes to braking consumers think ‘safety first’. They want top quality products, expertly fitted by professional technicians.
“That is exactly what Sandy Lane Garage is all about. When we heard Delphi was looking for a garage to feature in their braking campaign, we instantly recommended them.”
Despite his new found fame Dave has no plans to change careers.
He said: “The photoshoot was a great experience and I have really enjoyed seeing the final results.
“However, George Clooney need not worry, as I will be sticking to fixing cars and looking after my customers.”