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Self storage firm extends Blues deal

Published date: 11 July 2013 |
Published by: Neil Bellis
Read more articles by Neil Bellis


 

SELF storage operator BiG Storage has extended its sponsorship of Chester FC to a fourth year.

As part of the deal Blues fans will be given the opportunity to watch Chester games in style courtesy of BiG Storage.

Club mascot BiG Lupus forms a major part of the package, as does the sponsorship of fixture cards to be distributed throughout the town and half-time draw tickets.

The deal includes advertising inside the Exacta Stadium, the programme, website and on social media, along with corporate hospitality.

Dave Riche, marketing and business development consultant for Chester FC, said: “We are delighted to have extended the deal and this season we are going to maximise every opportunity we can. Andrew Donaldson is very forward thinking and we share a number of the same ideas as to how far we can take this partnership.

“Sponsorship is not just about sitting back and resting on your laurels, it is about expanding the brand into every opportunity possible and BiG Storage will give us further doors to open up.”

Andrew Donaldson, partner of BiG Storage, said: “We’re proud to be one of the founding supporting sponsors of Chester FC and renewing and developing our deal for a fourth season was a no-brainer.”

The deal will also see the city’s ambitious football team form a close relationship with the Cheshire Phoenix professional basketball team, which BiG Storage helped rescue last season.

Mr Riche added: “We are keen to spread the word about the club within the community and we see lots of cross promotional activities between the two codes this season and hopefully in future years.

“BiG Lupus will be at the basketball and the football and we are looking into cheerleaders also being shared within the two clubs.

“Chester FC are focusing on expanding our junior fan base – something that is also key to the Phoenix basketball setup and we believe the two clubs can work hand in hand within the community.”

Supporters will be able to get their hands on part of the sponsorship deal by picking up a fixture card from the turnstiles at the friendly against Mansfield Town on Tuesday.

To get your business involved with Chester FC or to arrange a visit from the club’s business development team, call Dave Riche on 07876 832857 or
email dave.riche@chesterfc.com.

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