SENIOR councillors are being asked to back a new scheme which aims to create a ‘cycling culture’ in West Cheshire.
Work on the scheme began about 12 months ago, and the final draft is now going before Cheshire West and Chester Council’s (CWaC) executive for approval.
In his report to the executive, Steve Kent, director of community and environment for CWaC, sets out the vision.
He states: “We want to see a new culture of cycling for all residents in Cheshire West and Chester so that it becomes an obvious and realistic choice in the way in which we travel.
“We want to make it easier, cheaper, safer, attractive and more convenient to cycle in the borough and establish Cheshire West and Chester as having one of the best cycling environments in the country.”
Cllr Jill Houlbrook, who represents Upton, chaired the task force which developed the strategy, with support from keen cyclist Cllr David Robinson, who represents Boughton, and Cllr Hugo Deynem, who represents Tarvin and Kelsall.
Workshops and consultation meetings helped shaped the strategy, which went out to public consultation late last year.
Mr Kent said the strategy proposed a range of actions based around four objectives.
These include improved facilities for cyclists, marketing campaigns to promote cycling as a sustainable form of transport, education and training to improve cycle safety and security, and measures to highlight and raise the profile of cycling.
He states: “The adoption of this strategy, with its aims of increasing participation in this demonstrably healthy activity, can be a significant contributory factor to improved health in our communities.”
Mr Kent said the strategy could be delivered using grants, transport funding, partnership funding and from developer contributions.
He said the consultation and cost of producing associated documents was around £10,000.
Executive members will be asked to endorse and approve the strategy when they meet on Wednesday, May 1.