Keeping up to date with Adidas Originals is a pretty difficult task. The 63-year-old brand, which was founded in Germany, is constantly evolving and has a phenomenal celebrity clientèle - all of whom regard the brand as a classic wardrobe necessity, regardless of their athletic background (or lack of).
Celebrities wearing the brand include an endless list of fashion, sport, entertainment and music icons, such as Adidas frontman David Beckham and music mogul Snoop Dogg, who collaborated with the brand on trainer designs earlier this year.
After the eclectic range of Adidas trainers, the most popular urban wardrobe staple is a collection of Adidas Originals jackets. Those who appreciate design flair and a sense of quirkiness will be particularly interested in the Jeremy Scott capsule collection.
American designer Jeremy Scott was approached by the brand three years ago, and the launch of his creative and fearless line was an instant hit with both celebrities and other Adidas wearers. The collaboration allowed Scott to design with unparalleled freedom, which is reflected in his artistic Autumn/Winter 2011 collection.
At the recent 2nd annual OVO Festival in Toronto, rap superstar Lil Wayne mesmerised his fans with the first viewing of his 'Jeremy Scott x Adidas Panda Originals' trainers, which caused quite a stir, thanks to their eye-catching black and white colour scheme, furry trim and large teddy bear 'embellishment'.
Adidas has also recently released an exciting new iPhone app, allowing users to browse items from their collections, locate retailers and access a handheld catalogue - making it the perfect add-on for the 10.5 million Adidas Originals Facebook fans.
Adidas has managed to retain its fashion relevance by paying attention to trends, but also holding on to its retro appeal. Adidas Originals jackets make a timeless statement, and look great worn with jeans, shorts or athletic clothes, adding a trendy edge to almost any look.
Check out the fresh 'Star Wars x Adidas Originals' collaboration, due for launch in Autumn/Winter 2011. Inspired by the classic sci-fi movies, this collection will re-imagine Han Solo and co. for the modern audience and include trainers, t-shirts, outerwear and more.
With a range of Adidas Originals jackets online, outerwear-seekers can choose from a number of styles, suitable for all occasions - whether you are into sport and need something to keep out the elements, or value fashion over practicality. Buy Adidas Originals jackets online at Very and browse through the entire range on offer.