According to reports, 60% of women are unhappy with the way they look. The fashion industry and glossy magazines have been attributed to the cause of this rising problem, especially amongst young girls. Many women turn to drastic measures including plastic surgery to improve their body confidence.
Another way that many women solve this problem is from investing in supportive shapewear and underwear such as Spanx.
Spanx is an American brand founded by Sara Blakely, who was recently reported as the youngest self-made female billionaire at the age of 41, debuting on the mostly male orientated Forbes billionaire list. Sara came up with the idea for the innovative shapewear when getting ready for a party and turned a pair of control tights into a new ‘miracle’ garment! The increased popularity of these types of garments has also been due to a number of celebrities admitting to wearing them on the red carpet, including Jennifer Lopez, Beyonce and Gwyneth Paltrow.
Designer womenswear online store, The Editeur has a great range of shapewear and hosiery including brands such as Spanx and Wolford. These garments are great for smoothing out any lumps and bumps under any outfit and provide women with much needed confidence. Spanx shapewear includes tummy control shorts and shapesuits to create an hourglass silhouette.